Network Marketing Strategy – 3 Steps to Success

The Global Recession has opened new doors to success for those willing to take the challenge and try something new. With the advancement in technology, those laid off or made redundant by their companies are turning to the internet to make money to meet every day needs. Most people are turning to Network marketing which according to Robert Kiyosaki Bestselling, Author of “Rich Dad Poor Dad”, is the business of the 21st Century.

In order to be successful in network marketing you will need to understand some important secrets that only the master marketers understand and live by. No matter what program you are a part of, in order for you to succeed online you would need to master this 3 step process.

1.) Build a list
Whether you have built a website or not, the first critical step to get your business off the ground is to develop a list or a database of leads. If you currently have your own website you will need to get a lead capture page with an auto responder so that you can easily build a list and manage your prospect interest. You must complete step one before you can properly move to step 2.

2.) Build a Relationship with your prospect list
Building a relationship with your prospect list is a basic skill in network marketing. Network marketing is a business based on connecting with people. Just because it’s is mainly internet based doesn’t mean you can hide behind your computer and not connect with your leads, ie people. If you are not comfortable connecting or talking to people then sorry to say you are in the wrong business. Now you can still make money and not talk to a soul but if you want to be successful in network marketing you need to build relationships.

3.) Monetize your list
After you have built and connected with your list you can start to make money. If you notice, opportunities to make money will come after building relationships. This step is where most marketers screw it up. What most network marketers do is they build a list and then move straight into selling their product or try to get there list of people to join their business. This happens because most network marketers don’t have patience and they don’t think they need to spend the necessary time to develop their relationships. Unfortunately, they think all they need to do is generate traffic on their site; develop a list of prospects and BAM try to monetize on it. I can tell you from experience that does not work. The key is to success is to build a relationship and allow your prospect to get to know you then the business will come.

It is important to understand that this process is simple to understand and follow. This process will force you to move out of your comfort zone. The key would be to set small daily goals for yourself such as contacting one person a day from your prospecting list and connect with them, build a rapport based on location, hobbies, interests or favorite sport teams and sees if you can help them in any way. When you do that you will see your comfort level increase and your business start to take off. Good luck!

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