Network Marketing Strategy – The Keys to Success

by Arary McGowan on October 6, 2010

A bullet proof Network Marketing Strategy is key to your success in any MLM company. No matter if you’re a newbie or a seasoned network marketer, a solid network marketing strategy will ensure your longevity in the industry. If you follow my advice laid out here, you will explode your business and have a great career in network marketing.

There is a known fact in the MLM industry, 97% of all marketers fail. Yes, 97% fail to make $500 in their lifetime and this I due to the fact there is no clear plan or strategy in place or they are given outdated strategies that will not work in this new era.

Now, a strategy is an overall blue print for your success. When a builder starts to build a house, he does not start with the roof first. The first project a builder does is construct a strong foundation, a foundation strong enough to withstand anything thrown at it. This is the case for anything in life especially network marketing.

The first network marketing strategy you need to implement is branding yourself.  You need to promote YOU, That’s it, and that’s all, YOU, Inc. Before anyone joins you, they will need you to provide them with valuable information. They will need to see that you’re creditable and an authority in the industry. This means stop promoting you company replicated site. Everyone who joins your primary company is giving the same site to promote. What makes your site different for the rest? (YOU, INC,) You will need to set yourself apart from the rest of the pack.

Secondly, your next network marketing strategy is you will need to provide value. You will need to be seen as an expert in your industry. I hear you, you said that “but, I am new” Ok, I understand that but you have to understand that everyone was new before. All you will need to do is watch a lot of videos, read a lot of articles and become a master of your industry and come off as an expert. Get in front of a camera and let everyone know you are an expert in your industry. You will spread your expertise on your blog, in video and in articles.

The next network marketing strategy is, have a lead capture page. A majority of network marketer don’t have this critical tool. A capture page will allow your readers or viewers to subscribe to your information. But how, you ask?? When you promote YOU, INC. in videos and articles you will have a link that will direct your readers or views to your capture page. This page will call your prospect to action, asking them if they like the information you provide, they can to opt-in to receive new information as it’s ready. This is when you will start to create your list of leads.

For the final network marketing strategy you need to implement is a system of following up with your leads. When someone fills out the form on your capture page, you will then have the ability to follow up with them and provide them with more value and eventually sell them something or get them to join your business. Now, with recent technology this process is 10 times easier. You will have the option to have an auto responder, which will follow up with your prospects on autopilot. This tool is great because you will get to the point when you will not have the time to follow up with your leads.

Your prospect want to work with leaders, experts in their industry, that can help solve their problems and get them to the next level. When you follow these steps you will become that leader that other are looking to follow.

Your key is to follow this network marketing strategy and stop trying to cut corners. The rules to network marketing are simple. All you have to do is follow them and let them work to your benefit.

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