Personal branding is the essence of any attraction marketing strategy. Those who develop a network marketing strategy that does not include personal branding are unlikely to be successful in this industry. Unless you become a leader and communicate this clearly, no one is likely to get to know, like, and trust you. Consequently, no is likely to join your downline.
Those who are reluctant to develop their brand claim that they don’t want to be egotistical completely miss the point. Attraction marketing is not about ego, but about becoming a positive sphere of influence. The most important brand is not your company, it is you.
Personal branding is the best network marketing strategy anyone could recommend. It is, in essence, self-promotion without being obnoxious about it. While it would be nice to have most people toot your horn, this will only happen once your own self-promotion gains momentum. If not you, then who? Although you may be a naturally modest and self-effacing person, don’t let this hold you back from implementing a successful network marketing strategy. You don’t necessarily have to undergo a radical personality change, just change your image. In other words, change the way others perceive you.
Here’s why this is important: People who join an MLM are looking for someone who can provide them with a solid networking marketing strategy that will help them to be successful. If you are not willing to step up for the role, someone else will and you will not develop a significant downline.
1. Build a blog around your own name. Always choose a dot com name. If you have a common name and the name is already taken then add a preface to your name. Suppose your name is “Michael Jones.” You can try words like “discover,” “learn,” “win,” etc. For instance, you can come up with something like “Win-With-Michael-Jones.com” While you may be able to get “MichaelJones.info,” most people assume that a domain name ends with dot com and will mistype your name into their browser.
2. Facebook and Twitter. While there are numerous ways to take advantage of Web 2.0 or social media marketing, start with these two. You will develop your brand on Facebook through your personal page and a fan page, and you will develop your Twitter profile through regular tweets.
3. Write articles about your niche and post it in article directories. You can even author ebooks that people can download from your blog. If you can’t write, then hire someone to ghostwrite for you. Also consider the possibility of contributing to offline publications like newspapers and magazines.
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